The Style of Lolita ------ Sweet Lolita

• Powdery pastels, bouncing cupcake-shaped skirts and imaginative prints are the main trademarks of an Ama Lolita. Ama is derived from the Japanese word amai, which translates into sweet. In most western Lolita communities, this style is referred to as Sweet Lolita.

• Style is playful, magical, childish, innocent.
• The main eras of influence are Rococo, Victorian and Edwardian.
• Clothing is usually pastel colors, such as pink, sax blue, lavender, or mint. But there is also red, white, black, yellow and dark blue.
• Prints of fairytales, pastries, toys, flowers or other magical themes. Fabric patterns include tartan check, gingham, hearts, stars and flowers.
• Clothing is often decorated with many ribbons, pearls, embroidery, lace and other delicate details.
• Headwear include big ribbons, bonnets and headdresses (now unfashionable).
• Skirt length is usually knee length, but new trends has skirts a few inches above the knee.
• For a casual style, standard poofy pannier. Kote Lolitas stretch the limits of the skirt/dress.
• Overknee socks has become increasingly popular rather than knee socks. Ankle socks are also rising in popularity.
• Flat shoes or low thick heels are most common, but high-heeled shoes also exist.
• Accessories include chokers, and usually plastic jewelry (rings, necklaces, bracelets) in shapes of hearts, ribbons, animals, pastries etc.
• Bags are plain, or in form of animals, ribbons, hearts or stars.